The Problem — Why It Matters
How might we create an immersive, high-energy Ryder Cup fan experience in Brooklyn that connects local and visiting fans to the excitement of the tournament happening 30 miles away — while driving sponsor value, brand engagement, and growing the game of golf in line with the PGA’s mission?
Key Insight
The success of the Ryder Cup Brooklyn Fan Activation hinges on transforming NYC into a must-visit, immersive fan festival that goes beyond passive viewing — delivering unforgettable, interactive experiences that deepen fan engagement, boost sponsor value, and grow the game of golf.
1. A “city-scale stadium” is essential — Fans want an authentic Ryder Cup atmosphere in Brooklyn that feels as thrilling as being at Bethpage Black Golf Course.
1. A “city-scale stadium” is essential — Fans want an authentic Ryder Cup atmosphere in Brooklyn that feels as thrilling as being at Bethpage Black Golf Course.
2. Spectating alone isn’t enough — Fans expect hands-on, shareable, social experiences that bring golf to life through simulators, activations, and personal interactions.
3. Sponsors must add real value — Brand activations should feel like experiences, not ads — blending naturally into food, retail, and entertainment touchpoints.
4. Operational excellence is non-negotiable — Success demands proven local execution, tight logistics, and attention to safety, diversity, and sustainability.
5. Creative monetization is key — The fan zone must generate new revenue streams and sponsorships that help underwrite costs while enhancing the fan journey.
Design Strategy
To transform a prime Brooklyn venue into an immersive Ryder Cup Fan Festival that feels as thrilling as being on the course. By combining live broadcast energy, hands-on golf play, premium hospitality, and interactive sponsor activations, we’ll create unforgettable moments that build fan loyalty and grow the game. Smart design, operational excellence, and built-in revenue drivers ensure the experience delivers real ROI for the PGA and its partners.
The Result
A vibrant, city-scale Ryder Cup Fan Festival in Brooklyn, NY that draws thousands of fans, delivers immersive golf experiences, drives significant sponsor value, generates new revenue streams, and amplifies the Ryder Cup’s excitement far beyond the course — turning casual fans into lifelong ambassadors for the game.
