I’m a Strategic Experience Architect and Human-Centered Design Leader with 20+ years partnering with Fortune 500 brands to design immersive, measurable experiences that connect place, people, and purpose.
From the NFL Super Bowl, FIFA Fan Festival™, and Ryder Cup to Ashley Furniture’s next-gen retail rollouts and aviation journey redesigns for Delta TechOps and Sun Country Airlines — I translate complex challenges into human-centered solutions that deliver ROI. My work has increased dwell time by 28%+, driven 3:1 sponsor returns, boosted digital conversions by 7%, and accelerated go-to-market timelines by 25%.
I thrive at the intersection of experiential storytelling, UX strategy, and smart facility integration — bridging creative vision with real estate, construction, operations, and emerging tech. A big part of how I make that possible is my deep, hands-on experience with custom manufacturing and millwork. Over the years, I’ve partnered directly with in-house carpenters, CNC operators, CAD teams, and fabrication partners to bring one-of-a-kind designs to life — collaborating on shop drawings, prototyping, material sourcing, finishing, and installation. This shop floor perspective lets me bridge design intent with practical execution, budgets, and timelines.
As an early adopter of generative AI tools like ChatGPT and Midjourney, I help brands ideate and prototype faster, staying ahead in an evolving landscape. Above all, I love bringing together cross-functional teams, executive stakeholders, and partners to create experiences that people remember — and that businesses can measure.
Let’s connect and design what’s next.
Clients: NFL – Super Bowl, Ryder Cup, FIFA, Nike, UGG, Formula E Holdings, Mossy Oak, Bridgestone Golf, Warner Bros. Games, Activision, S.T.E.A.M. Carnival Tour, Talbots, Anheuser-Busch, Ashley Furniture, Starkey Hearing, 5 Star Cinema, Pfizer, 3M, AT&T, Verizon, Freeman, Pentair, General Mills, Cray Inc., Delta TechOps, Sun Country Airlines, Southwest Airlines, Edward Jones Investments, Shure Inc., Mycronic, VAS Aero Services, Ortiz Gaming, Fleet Bank, BankOne, and Bridgestone.
From the NFL Super Bowl, FIFA Fan Festival™, and Ryder Cup to Ashley Furniture’s next-gen retail rollouts and aviation journey redesigns for Delta TechOps and Sun Country Airlines — I translate complex challenges into human-centered solutions that deliver ROI. My work has increased dwell time by 28%+, driven 3:1 sponsor returns, boosted digital conversions by 7%, and accelerated go-to-market timelines by 25%.
I thrive at the intersection of experiential storytelling, UX strategy, and smart facility integration — bridging creative vision with real estate, construction, operations, and emerging tech. A big part of how I make that possible is my deep, hands-on experience with custom manufacturing and millwork. Over the years, I’ve partnered directly with in-house carpenters, CNC operators, CAD teams, and fabrication partners to bring one-of-a-kind designs to life — collaborating on shop drawings, prototyping, material sourcing, finishing, and installation. This shop floor perspective lets me bridge design intent with practical execution, budgets, and timelines.
As an early adopter of generative AI tools like ChatGPT and Midjourney, I help brands ideate and prototype faster, staying ahead in an evolving landscape. Above all, I love bringing together cross-functional teams, executive stakeholders, and partners to create experiences that people remember — and that businesses can measure.
Let’s connect and design what’s next.
Clients: NFL – Super Bowl, Ryder Cup, FIFA, Nike, UGG, Formula E Holdings, Mossy Oak, Bridgestone Golf, Warner Bros. Games, Activision, S.T.E.A.M. Carnival Tour, Talbots, Anheuser-Busch, Ashley Furniture, Starkey Hearing, 5 Star Cinema, Pfizer, 3M, AT&T, Verizon, Freeman, Pentair, General Mills, Cray Inc., Delta TechOps, Sun Country Airlines, Southwest Airlines, Edward Jones Investments, Shure Inc., Mycronic, VAS Aero Services, Ortiz Gaming, Fleet Bank, BankOne, and Bridgestone.
Strategic Experience Architect and Human-Centered Design Leader